7″ tablet with WiFi for $199. Pre-order now and ships on November 15th1 but what is most interesting is this bit of marketing text from Amazon:

Kindle Fire uses IPS (in-plane switching) technology – similar technology to that used on the iPad – for an extra-wide viewing angle, perfect for sharing your screen with others.

Did you notice that they mentioned the iPad by name? That signifies one thing about Amazon — the same thing that has always kept them successful: they acknowledge their competitors and respect them. Amazon could have said it is a better screen than tablet X — instead they acknowledged that, yes, the iPad screen is pretty nice and our is similar. Well done.

I haven’t touched one, but even at that I think there is an argument to be made for buying this over an iPad — I just don’t know what that argument is quite yet.

  1. I’ve got my pre-order in. 

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