John Gruber makes a great case for how an Apple “TV” experience could be. As I talked about with Shawn today on our Podcast it is evident to me that the experience on such a device needs integration between each of the apps.
That is, if I search for a movie on the current Apple TV, it should search all available “channels”, not just within the iTunes or Netflix areas. Doing this would make a better user experience and an easier to use device. This can and should be done with apps, the user just shouldn’t need to first pick an app if they don’t want to.