What the hell is going on today?

Also, relatedly, what exactly is the strategy at Evernote. They started as a note taking app, then PDFs, photos, a quiz thingy (Peek), now a Readability plugin? I don’t get it.

Evernote says:

Our goal at Evernote is to give everyone the ability to easily capture any moment, idea, inspiration, or experience whenever they want using whichever device or platform they find most convenient, and then to make all of that information easy to find.

So how to Peek, and now Clearly, fit into that vision?