Peter Fleischer, Global Privacy Counsel for Google:
We’re introducing a method that lets you opt out of having your wireless access point included in the Google Location Server. To opt out, visit your access point’s settings and change the wireless network name (or SSID) so that it ends with “_nomap.” For example, if your SSID is “Network,” you‘d need to change it to “Network_nomap.”
MG Siegler in response:
That’s great — 99% of the people who will want to do this will have absolutely no idea what any of the above paragraph means.
Not only that, but we should not be required to make our SSIDs look like crap in order to protect our privacy.