What the Vaio Z Says About Sony’s Little Design Problem

Easily the best article I have read in a while. Don’t believe me? Rob Beschizza: >It’s as if Sony was using Helvetica before almost everyone else, then switched to Arial when the world followed suit. Then, later: >But Sony rarely iterates, even when it’s onto something good. Everything is a one-off. It treats a billion-dollar…

Easily the best article I have read in a while. Don’t believe me?

Rob Beschizza:

>It’s as if Sony was using Helvetica before almost everyone else, then switched to Arial when the world followed suit.

Then, later:

>But Sony rarely iterates, even when it’s onto something good. Everything is a one-off. It treats a billion-dollar business the way a microbrewery treats ales with silly names.

This article is not only spot on about Sony, but about Apple too.

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