Adam Satariano and Peter Burrows on Apple’s supply chain mastery:
Apple’s retail stores give it a final operational advantage. Once a product goes on sale, the company can track demand by the store and by the hour, and adjust production forecasts daily. If it becomes clear a given part will run out, teams are deployed and given approval to spend millions of dollars on extra equipment to get around the bottleneck.
There were a lot of little nuggets in this story that made me stop and chuckle, such as buying all the available air freight prior to the holiday season.