Sarah Bogaty for PR Web:

“If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot,” said Stephen Baker, vice president of industry analysis at NPD. “According to NPD’s Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn’t even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business.”

Exciting times to be “vying for that number two spot”. Also it is no surprise that people who didn’t buy and iPad, didn’t also consider it.

How is NPD still in business?

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries.

Excluding Apple — naturally.

[via Every where]