Serkan Toto for Aol on new Japanese beverage vending machines that come equipped with free WiFi:

After logging in, users will see various location-specific information on the home screen, for example on local stores, or sightseeing spots.

Seem ridiculous to most I am sure, but there are a lot of vending machines in Japan — and from what I have expereinced of the culture this will probably work out well for Asahi.