Ben Kunz is trying for that honor with two choice passages in his latest piece of … article:
>Jobs’s quote is good advice for his successor as chief executive officer, Tim Cook, who needs a hit.

*Clearly* Cook needs a hit to turn around the flailing Apple since Jobs’ passing. *Clearly*. It’s not like Apple is, I don’t know, the most valuable company or anything. ((Ok so when I wrote this Apple’s market cap was below Exxon’s. Which *clearly* invalidates everything I say here. *Clearly*. So how about we just agree that I meant Tech company.))

Then:

>Could Apple put holograms in every home, break the stranglehold of cable companies, and unlock a $14 billion TV revenue stream? It’s an audacious and perhaps crazy idea.

Sounds like a joke, but then Kunz follows it up with:

>Tim Cook, I like the way you think.

Oh goodness. Anyone who thinks that Apple will enter the TV market by just competing on a feature basis — which is what a hologram TV would be — is an idiot in my book.

Does anyone even want a hologram TV? I mean a [Holodeck](http://en.wikipedia.org/wiki/Holodeck), hell yes, but hologram? That’s *so* 1980.


Posted by Ben Brooks