Jim Stengel:

What is especially interesting about Jack Daniel’s beginning to advertise regularly is that demand then exceeded supply. “From the mid-1950s to the mid-1970s, it was on allocation,” Eddy said. “The sales representatives would literally go into an establishment and let them know how many bottles or cases they could have. When other companies would pull back from advertising, Jack Daniel’s spent money on ads to tell people they couldn’t get it.”

I love that.


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