Nick Bradbury on Facebook’s frictionless sharing and why it adds more friction:
>Because in the past the user only had to decide whether to share something they just read, but now they have to think about every single article before they even read it. *If I read this article, then everyone will know I read it, and do I really want people to know I read it?*

Good point and I think it applies to far more than just Facebook. It’s the same as all the auto-tweet and auto-Facebook-update junk that iOS apps love baking in. Too often these apps default to sharing with all services possible, far too often.

Look no further than someone you follow on Instagram that also automatically posts every picture to Twitter, Tumblr, Facebook, and Flickr — that’s not just tiring, it’s annoying.