Not much tech news invaded Macworld, but Launch Center did manage to get talked about quite a bit. I had a chance to download and toy with it while I was down at Macworld and I think it is one of those apps like Keyboard Maestro: it can be really good if you put in the time.
Right now I only have three actions in it: Call wife, Flashlight, and New Tweet. Those three actions though eliminated the need for one app (flashlight) and makes two other “common” actions very easy. Right now it is a page 2 app for me, but it may just usurp Instapaper for page 1. ((No offense Instapaper, I just don’t use you that much on my iPhone.))