Laura Owen for paidContent:

In Barnes & Noble’s largest Nook promotion yet, the bookstore chain is offering discounted or free Nooks to those who purchase one-year subscriptions to the Nook editions of People or the New York Times. It’s the first time a major retailer has offered an e-reader free with a content subscription.

I don’t particularly care about the Nook, but I really wonder if this will work for all sides (consumer, publisher, gadget maker). This is essentially saying: the content is more compelling than the device.

So the question really is: in the consumer mind, which is more compelling the content or the device?