Laura Owen:

A new report suggests that Amazon (NSDQ: AMZN) is opening a small, Kindle-focused retail store in Seattle to test whether the concept could be expanded to other markets.

Sounds like the idea is that they would sell Kindles, accessories, and Kindle exclusive books. It’s interesting to me mostly because I can’t help but wonder what such a store would look like.

It stands to reason that Amazon might copy the Apple Store model that Microsoft also hijacked, but then again Amazon also doesn’t seem to mind being a bit different. I’m not talking just about the products they would stock, but how those products are displayed and how the staff interacts with customers.

I think such a store would reveal a heck of a lot about Amazon.

More than anything, opening a physical store, seems to go against everything that Amazon is and everything Amazon has built up.


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