Nick O’Neill on Forbes “stealing” an NYT article:

I had that experience myself at AllFacebook with this article. It was an article that I wrote following 6 months of research on copywriting. The reality is that in the world of newsfeeds and streams, titles matter more than ever before. The best content in the world will fall flat without a great title. Nothing illustrates it better than this recent Target article.

This is, unfortunately, very true. I written things I thought were just OK and had them blow up because the title was “clever” and then written something I spent days on and it fizzles because the title wasn’t that great.

Posted by Ben Brooks