Apple CEO Tim Cook on the iPad market:

We started using it [the iPad] at Apple well before it was launched. We had our shades pulled so no one could see us, but it quickly became that 80-90% of my consumption and work was done on the iPad. From the first day it shipped, we thought that the tablet market would become larger than the PC market and it was just a matter of the time it took for that to occur. I feel that stronger today than I did then. As I look out and I see all of these incredible usages for it, I see the incredible rate and pace of innovation, and the developers — If we had a meeting at this hotel, and we invited everyone doing cool stuff on PC, we wouldn’t have anyone here.

If he did 80-90% of his work/consumption on the iPad before it launched — do “we” think he even uses a Mac anymore?


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