Like the title says:
### Microsoft
**1990-1999:** Apple can’t touch them. They are *the* platform going forwards — no need to worry about your OS — just buy damned fast hardware.
**2000-2002:** Meh.
**2002-2004:** Why is nothing new? I am tired of blue and green or silver and green start bars.
**2004:** See ya.
**2005-2007:** Microsoft now stands for everything that I see wrong with computing in general. I loathe the fact that they are so prevalent in my home state.
**2007-2008:** They are going to go bankrupt, lol.
**2009:** I forgot about them for a bit.
**2010:** They have something in Metro, I want to see more.
**2011-Writing of this post:** They are now the underdog I want to see having a come from behind upset with Windows Phone and Metro. Man, would I love to see that.
### Apple
**1990-1999:** Who would use a Mac? The floppy disks don’t even work on the PCs I have at home without converting stuff each time. These things are junk.
**2000:** My sister has a Mac, oh man is it slow.
**2001:** The university has some iBooks running OS X, I have to say it looks interesting.
**2002-2003:** If nothing else I want the PowerBook because its hardware looks sweet.
**2004:** Hello, 12” G4 PowerBook. I now see that we have something in Macs — why did it take me so long?
**2005-2007:** If you are not using a Mac I have to seriously question why I know you — clearly our differences are too great to reconcile.
**2008-2010:** I remember when it was unique to see people using a Mac. I remember when people thought my having an iPhone was unique.
**2011-Writing of this post:** Congrats on buying your Apple product, yes I know how much you were missing this whole time, yes you were a fool. I don’t want to talk about it anymore, because I don’t want to teach you why clicking the `X` is not the same as `quitting` an app. Yeah, everyone has the same iPhone as you — now take the case off.
**~2000:** Goo…what?
**2001-2008:** This is the company that is going to change everything — the world will be better and more awesome with them. See ya, Microsoft.
**2009:** It’s just Schmidt, once they oust him things will be OK.
**2010:** Maybe they are a two-hit-wonder: Search and Gmail. They are making tons of money anyways, nothing to see here, everything will get better once the Uncle Creepy leaves.
**2011:** Nope, didn’t get better.
**2012-Writing this post:** Were they ever capable of not being *evil*?
**Late 2004:** Poke.
**2005-2006:** What girl do I know who took a vacation to a bikini climate?
**2007:** This is not the same thing it used to be. I miss the days of “poke”. Wait, since when was person A not with person D????
**2008-2009:** `Person X hid a fucking easter egg on your wall.`
**2010:** *Delete.*
**2011-2012:** I can’t believe I ever used Facebook, let alone that people *still* use Facebook.