Andrew:

Basically, people want cases that (a) prop the screen up and (b) have a keyboard. The thing is, we already have a gadget that does these two things. It’s called a laptop.

He’s got a point, but I think there is more to it than his conclusion of wanting a ‘MacBook Air with a detachable screen’ — I think it’s mostly about wanting the simplicity and fantastic-ness of iOS.