Piper Jaffray analyst Gene Munster today issued a report on his firm’s latest semi-annual survey of U.S. teenagers, the 23rd such survey in the firm’s history. The results of the extensive survey of 5,600 U.S. high school students show that 34% of surveyed students now own an iPhone, an all-time high in the survey and double the percentage seen just a year ago. Furthermore, 40% of surveyed students indicated that they intend to purchase an iPhone within the next six months.
I’m surprised it’s that low, but I do recall this statement from Martin Fichter, the acting president of HTC America, on September 12, 2011:
I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.
- The remaining 66% are using these other smartphones;
- Or a major shift happens where kids dump their iPhones when they get to college;
- Or Fichter was pulling data out of his ass.
Also of note, the iPad ownership:
On the tablet front, an identical 34% of students report owning some sort of tablet device, with 70% of those indicating that they have an iPad.
So of those kids that have a tablet, 70% have an iPad. That’s insane.