Suppose our iPhones only had apps like Simplenote, Agenda, OmniFocus, the camera, maps, and the SMS and phone apps. If that were the case, would we still be so prone to pull our phones out? How often would we reach for our iPhones if they were absent of any and all apps that are ripe for casually checking (such as email, Twitter, Facebook, Instagram, and RSS)?
I think back to before the App Store, and how much I used my first — the first — iPhone. Answer: a lot. Not as much as now, but I used it a lot. The reason? Mobile Safari.
Take away some of the third party apps and I am still going to be nose first in my iPhone, take away Safari? Well that’d suck.