Stephen Hackett in response to [my post](
>Advertising-supported writing might leave a bad taste in some people’s mouths, but it’s been this way for a long time for a reason — because it works.

I’d argue it’s not working at all, as evidenced by the race to the bottom nature of advertising revenues, the exploration of pay-wall systems in big publishers to help pad advertising revenue (because ad revenue isn’t enough), the fact that more than a few blogs I know need the extra money from members to make writing work full-time, and the overall on-the-verge-of-bankruptcy nature of most news publications.

No, I don’t think advertising works any longer as the sole revenue stream.

It may not have failed, but it’s only a matter of time.

Posted by Ben Brooks