Horace Dediu and Dirk Schmidt:

Apple offers a place where people can discover and get answers about technology without the pressure of making a purchase. The job is to simplify that which is complex for a price premium.

Well said. Going to an Apple store is like no other store experience that most people have had. Not only are the staff friendly, but they trust you.

This site is 100% member supported. Join today and see all posts two days before non-members.