Pat Dryburgh on his experience trying to upgrade to Adobe’s cloud program so that he can finish important client work (like mine, geez):

>I asked the support person when I should expect my serial number. Expecting an answer somewhere in the neighbourhood of 5-10 minutes, you can imagine my surprise when I was told “in the next 24–48 hours.”

It’s been over 48 hours and he still didn’t get his serial numbers so he cancelled and received his refund. Contrast this to Amazon where I can order a physical good that is sent to my doorstep in less than 24 hours. Good job Adobe.

**Update:** [Turns out](http://patdryburgh.com/blog/no-serial-number-needed/), Pat didn’t need a serial number for the “cloud” version of Photoshop. Funny thing is: Pat spoke to four Adobe customer service reps and not a single one told him this. So the question now is: is it the user’s fault for not being able to figure out how to register your software, or the UX designers fault. ((Hint: It’s never the user’s fault.))