Ki Mae Heussner for GigaOm on the AdKeeper site that allows web readers to save an ad for later (yeah, I know):

But they’re finding that consumer behavior isn’t changing as fast as they’d hoped.

Well, color me surprised.

[…]they’ve decided to spread some of the $40 million they’ve raised on other ways of connecting consumers and brands.

Woah, woah, woah, Heussner, you just toss that out there like it should be obvious what clown put up $40 million to back a service for users to save ads for later — the same ads that users actively try to ignore and block — oh wait, just saw this at the bottom of the post:

Disclosure: True Ventures, which invested in AdKeeper, is an investor in the parent company of this blog, Giga Omni Media. Om Malik, founder of Giga Omni Media, is also a venture partner at True.

Cool beans, now I know it’s not just AdKeeper that is drinking the Kool-AID.

Here’s what the president of the AdKeeper parent company thinks of the product:

“I believe it will be a behavior that we all know and love in the future,” she said. “It will just take time.”

Don’t hold your breath on that one.


Keep Holdings also recently launched Swizzle, an email-based service that lets consumers manage all brand-related messages from a consolidated location. The service ports all of a consumer’s brand-related content out of their normal inbox, lets them unsubscribe from the ones they no longer wish to receive and organize the ones they do care about.

In case you missed what that was saying, the best I can tell, they created a service for you to organize your SPAM. No, like, really.

Last week it opened in beta to its first few thousand users.

I bet people were lined up for days. DAYS.

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