Tim Bradshaw (whom FT wants you to know is in London, for some reason):

The deal, which includes new funds from existing backers Andreessen Horowitz, Bessemer Venture Partners and FirstMark Capital, values Pinterest at about $1.5bn, putting the image-led “curation” site among the world’s hottest young internet companies.

That seems crazy right?

Not when you take a look at this infographic from Shopify (hat tip to Panzer).

There are three key things in that infographic:

  1. Pinterest already drives the same amount of referral traffic as Twitter.
  2. Buyers from Pinterest spend (on average) 10% more than buyers from other social networks.
  3. The average Pinterest order is twice that of the average Facebook order.

That means Pinterest has a huge and growing user base that is actually willing to spend their money. That is way more valuable, in my mind, than anything Facebook has. If Pinterest keeps this up, they will be the better investment.