A very fair take of Google versus DuckDuckGo. For me it’s a no-brainer because I can’t stand Google’s privacy “issues”. However I do know that for many, DuckDuckGo isn’t “there” quite yet.

What I want to point out is that making the switch from Google to DuckDuckGo takes a big adjustment. DuckDuckGo is not trying to be Google, therefore it does things very differently.

Most of us are so used to Google that we subconsciously work around the flaws in the product. We have trained ourselves to ignore sponsored results, plus one bullshit, and all the other stuff Google throws our way.

I recently moved all my iOS devices to using Bing, and it wasn’t as huge of an adjustment because Microsoft is trying to make Bing as close to Google as they can. If you want a Google clone to get away from Google, go with Bing — if you want something new, go with DuckDuckGo.

Posted by Ben Brooks