Sandhya Venkatachalam for Skype:
>While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we believe this will help make Skype a more engaging and useful place to have your conversations each and every day.
Word is that Venkatachalam spent two weeks trying to record this as a video message, but couldn’t keep a straight face when reading the above passage.
Also, they can’t be serious: “this will help make Skype a more engaging and useful place”. Come on. I don’t mind if you need to slip in ads, but don’t lie to users and yourself about who the ads are really helping.