Nate Barham arguing that magazines should default to the
.ibooks format instead of the Adobe crap that is prevalent today:
They’re much better off than the mainstream publications, but System Extension is what my dad should see (though it would probably be something more like, Mustang Maintenance) when he picks up his iPad to read a magazine. It downloads fast. It works the way an iPad user expects things like text and images and videos to work.
Barham is right, iBooks Author is a superior tool for creating magazines, but — as far as I can tell — Apple offers no way for publishers to publish using the iBooks format and utilizing the Apple subscriptions and Newsstand background downloading. I would love to see publishers using iBooks Author for magazines, it would be a great thing for iOS users, but for now it seems Apple doesn’t have a way for them to do this.