David Heinemeier Hansson is on a roll — his latest post makes a fantastic point:

We’re breaking down the stranglehold of formality everywhere. No more personal secretaries, memos on official letterhead, meetings that must happen in person. There’s never been less mental mask switching between work and play. We wear the same clothes, use the same technology. It’s a liberation of the mind and it’s the new world order.

Moreover, business cards are less important, as is the idea one needs separate work and personal cell phones. As you can probably tell from my pictures that I use of myself, I still dress rather “professionally,” but what you may not know is that I am my own boss, which means I dress however I want. I have never had a problem with someone’s dress code, and the points that DHH brings up in this article are fantastic.

The idea does seem to correlate with technology companies well; those that are stuck in formality seem to be dying, while those that focus on the work at hand seem to be thriving. Nothing is more stark than the difference between Apple and RIM.

I wish that more people my age dressed well, but I also recognize that I am the one that sticks out, not the other way around.


Posted by Ben Brooks