The headline says it all. The victim/alleged shoplifter says it was all a mistake and that he meant to buy the headphones.

What’s amazing to me about this story is a few things:

  1. He got a bag from an employee.
  2. Even though he had a bag, he was stopped. (How/why?)
  3. That this hasn’t happened before, or at least not been blogged about before.

The ‘EasyPay’ feature has always seemed like a PR nightmare waiting to happen since it’s launch. I think we would have seen the “old” Apple executive team quietly handle this — which is why we probably never heard about it — but now we heard about this. This is massively wild speculation: but could Browett be trying to rid this feature and therefore letting Apple take bad PR to prove his point? I’m blaming Browet because he seems to be the only one in Apple’s ranks that doesn’t understand why the Apple Stores are successes.

Posted by Ben Brooks