Well, changes are afoot at Kickstarter — and they are good changes, not what I wanted, but a decent compromise. Kickstarter is now forcing project creators to assess the risk and challenges facing their products. Additionally hardware campaigns have additional rules:

  1. No simulations, meaning you can’t show what the product could do, only what it can do as it currently exists.
  2. No renderings, only photos of actual prototypes.
  3. No multiple quantity rewards.

The first is great. The last is something I had never thought of before, and the psychological impact of such a reward level is misleading, good on Kickstarter for changing that.

It’s the second change, the “no renderings” that I find most curious. With that I would guess that two things happen:

  1. Project creators are forced to make prototypes, thus sinking in cash before the campaign and discovering if their idea is feasible.
  2. It’s a lot harder to get people to back projects.

Both go hand in hand. There will be many people that can’t fully prototype without funding, I would guess these projects rarely succeed now. Secondly, it’s also my guess that the projects that do get a good prototype are faster to ship.

All in all, these are great changes — I look forward to backing Kickstarter projects again to see what these changes mean in real world testing.

(Lastly, don’t these all these read like this: “Don’t be Nokia, just be Apple.”)


Posted by Ben Brooks