Kontra on advertising models:

Why? Because shouting creates page views and clicks, and…well, there’s nothing more to say: shouting sells.


Nobody likes advertising, and yet we seem to be stuck with its corrupting effects on public discourse online.


Advertising online has been corruptive of user privacy and editorial integrity.

As I have mentioned before, I hate advertise — so too have I mentioned that I subscribe to over 500 RSS feeds. That’s a lot of feeds, a lot of shouting, and a lot of advertising. These past two weeks I have been very busy and I have grown incredibly annoyed with all of the noise on the web — all of which is simply shouting for the sake of getting attention, page views, and ultimately money. It’s actually pretty sad if you think about it.

If I look at the hot view in Fever° for the past week, the hottest story was a bunch of bullshit speculation about a 13″ retina MacBook Pro. Yay. I didn’t read a single one.

Here’s the thing though, it’s not just advertising that causes the problem, it’s also lack of advertising. That is if people run a blog with no advertising, they shout loudly to get heard, to get page views, and eventually to get advertising. They aren’t alone, I am just as guilty from time to time.

The benefit that I have are that the people paying for this site give me some leeway when I pen something stupid, tell me about it, and I can change. When I was on the advertising model and I penned something stupid they just went elsewhere. I’m not sure which is better, but I know what I like better.

Posted by Ben Brooks