I love this concept from Lennart Ziburski. He also astutely identifies why I laughed at every other smartwatch concept:

First, for a smartwatch to makes sense, it shouldn’t just be a smaller iPhone. Instead, it actually needs to be better than the iPhone for the tasks you are going to use it for. You aren’t going to write an email on your watch, but you are going to check the weather on it – because that’s something you want to do on-the-go.

I’m one of those people that still wears and loves watches. Mine aren’t fancy digital watches, they are simple time+date watches. I love them, I use them, and I don’t want to replace them with a damn iPod nano strapped to a piece of rubber.


Posted by Ben Brooks