Marco Arment on his new business, The Magazine:

Many publications focus on reviews and comparisons, or bring you as much news as quickly as possible. The Magazine will not serve those roles. Instead, it takes a measured approach to the big picture: rather than telling readers everything that happens in technology, The Magazine delivers meaningful editorial and big-picture articles.

I’ve known about this for a bit now, but only saw the finished app yesterday. It’s simply fantastic, everything I would put in an iPad magazine is there. I can’t think of a single reason not to get the free trial to see just how good this will be and already is.

Something that Marco didn’t say, but that I will, is that Marco is the type of guy that will deny your article if he doesn’t think it is good enough. Plain and simple. That is what it takes to pull something like this off: calling it like you see it, focusing on only the best, putting the reader first.

Update: Since everyone else is mentioning it, I will be in an upcoming issue and I am honored.

Posted by Ben Brooks