Harry Marks detailing the four articles that *The Verge* posted which amount to less said than one Macworld article, summarizes succinctly with:
>Of course, you won’t find one backlink in the Macworld article, but many of those Verge pieces are chock full of SEO-masturbatory goodness.

As I was busy flooding App.net with my stream of conscious during the event, more than a couple of people pinged me to make sure I was still alive after Apple quoted *The Verge* at the event. That’s great for them, and makes perfect sense for Apple to quote: *The Verge* writes their articles to be quoted by other companies. Blogs like *Daring Fireball* and Marco.org write their content to be understood by, and helpful to, their readers.

The differences are miles apart.