Harry Marks detailing the four articles that The Verge posted which amount to less said than one Macworld article, summarizes succinctly with:
Of course, you won’t find one backlink in the Macworld article, but many of those Verge pieces are chock full of SEO-masturbatory goodness.
As I was busy flooding App.net with my stream of conscious during the event, more than a couple of people pinged me to make sure I was still alive after Apple quoted The Verge at the event. That’s great for them, and makes perfect sense for Apple to quote: The Verge writes their articles to be quoted by other companies. Blogs like Daring Fireball and Marco.org write their content to be understood by, and helpful to, their readers.
The differences are miles apart.