‘Apple Is Losing the War – of Words’

Jean-Louis Gassée:

Why were Samsung’s mean-spirited ads seen as fun and creative, while Schiller’s slight misstep is called “defensive”?

And:

Because of its position at the top, Apple should have the grace to not trash its competitors, especially when the digs are humorless and further weakened by error.

Gassee’s article is getting a lot of mentions today. When I read it, I stopped after I saw those two stupid statements one after another.1 Gassee’s off the mark.

The Samsung ads aren’t “fun and creative” and to state that they are shows how far out of his mind he is, but the second remark is just plain stupid. Why exactly should Apple have more grace? How exactly is Apple to compete with any other company if they must play by a different, more limiting, set of rules?

“I’m sorry, Mr. President, only the challenging politicians are allowed to use attack ads. You’ll have to exercise more grace.”


  1. I finished reading it before posting about it here though. 

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Article Details

Published
by Ben Brooks
1 minute to read.


tl;dr

Jean-Louis Gassée: Why were Samsung’s mean-spirited ads seen as fun and creative, while Schiller’s slight misstep is called “defensive”? And: Because of its position at the top, Apple should have the grace to not trash its competitors, especially when the digs are humorless and further weakened by error. Gassee’s article is getting a lot of […]