[Jason Kottke on some of the first weblogs][1]:

> Those weblogs were idiosyncratic, about a little bit of everything, and sent people away to keep them coming back — a stark contrast to the late-’90s portal strategy of “stickiness.”

Also a stark contrast to most major blogs of today. Think: TechCrunch, *The Verge*, Huffington Post — they all have designed their websites, and link in ways, that show how much they loathe sending away even one click (unless it is to an advertiser that is). This type of thinking is just ridiculous and arcane — sadly it is also standard web practice.

[1]: http://www.wired.com/magazine/2013/04/kottke/