[Ryan Tate on Yahoo!’s expansion](http://www.wired.com/business/2013/05/marissa-mayer-makes-portals-fashionable/):
> Buying Tumblr gives the company potentially valuable data on the interests of sophisticated young computer users; Summly lets it see what news you are interested in while mobile; Hulu would provide insight into what television shows you prefer. Meanwhile, each information source also doubles as an ad delivery channel.
*Fuck*, he’s right.
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