For those of us out of school, Facebook is a place to see the accomplishments of our friends and acquaintances we’ve made over years and decades. We watch their lives: babies, job promotions, vacations, relationships, break-ups, new hair colors, ad nauseum.
For kids who still go to school, Facebook is boring. If one of their friends does something amazing or amazingly dumb, they’ll find out within five minutes. If they’re not friends with that person, it will take 15 minutes.
That’s a really good point — I don’t know if it is true or accurate, but damned logical at least. It’s interesting how worried marketers are about what kids — teenagers — are doing, as if what people do as teenagers is lasting in any way.
When I was a teenager every last dime I had went two places: girls and cars (and in that order). I still spend most of my money on the former, but the latter quickly shifted to photography, then technology. In that sense I think it is a bit silly to focus too hard on teens for any type of long-term prediction.