[Matt Drance, talking about iOS 7][1]:

> The parallax effect conveys an entire living world under that glass, not just abstract pictures and icons. This is reinforced by the launch and quit animations: your eye never loses sight of where you’re going, or where you came from. You are moving through this world. There is almost no change in context, ever.

The idea of spacial awareness and moving about inside of the machine that is your iPhone is very present in iOS 7 — and it’s a good way to describe every other change Apple has made. I keep coming back to that psychological theory that you really do lose your train of thought when you pass through a doorway.

The sudden jolt of shit flying back in when you hit the home button in iOS 6 (and under) devices was sometimes enough for me to momentarily lose my train of thought, but in iOS 7 it feels like I am just shifting, swiveling, ((There use to be a similar transition in Keynote {seems to be missing now} that zoomed out and panned up or down, then zoomed back in when you switched slides. iOS 7 transitions are similar to that.)) from one section to the next. While the new animation feels like it takes longer, it also feels less jarring, I never lose my place and I think that’s far more important than speed (says he only a week into it).

It’s very early on to be making these assumptions, but this seems like a larger theme Apple is using as the underlying basis for iOS 7. I like it.

[1]: http://www.appleoutsider.com/2013/06/17/real/