“Discounting, and especially inconsistent or shifting discounting, really messes with a publisher’s ability to price a book fairly and accurately to its cost,” he added. “You have to consider the fact that whatever price you put on the cover, Amazon is going to reduce it by as much as half — unless they don’t — or they may, but only for a while. But in short they’re going to make your book look like a thing with a cost lower than the one you placed on it.
As a consumer I love Amazon, as a “business guy” I am fascinated by Amazon, but as a lover of well made and sustainably priced products, I hate Amazon.
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