Begin

The bookkeeper at my company used to (she is now retired) have this routine — it was something like this:

  • Sit down at her desk with coffee in hand.
  • Grab a stack of recycled paper bits that are about 2/3 the size of a full page of paper — all unlined — held together with a binder clip.
  • With her half-chewed Bic in hand she would then proceed to write down her todos for the day.

As the day progressed, anything that came up would be added below a horizontal line she would draw at the bottom of the page. As the week progressed she would repeat this routine every morning and would trash the list from yesterday.

As a devoted and devout OmniFocus user this has always amused and baffled me.

The thing is, my new bookkeeper does this too. In fact, most people in my office do something very similar to this. My wife uses the Apple ruled Notes app for crying out loud.

***  So when Kyle Rosenbluth contacted me a few short months ago to see if I wanted to help him out with a new app he was making — he got my attention.

Kyle’s idea was a todo list app that we would soon come to know as Begin.

Begin is made with everyone else in my office in mind.

(Disclaimer: I consulted with Kyle on the app — that’s a fancy way of saying I helped where and when I could, but don’t have ownership in the app. Yes to compensation though.)

Through the entire process of making Begin, I have been trying to guide an app that my wife and coworkers would love to use, and that I would be proud to encourage them to use (but that I wouldn’t have to teach them how to actually use).

Something simple. Something with almost zero learning curve. Something that worked the way their brains work.

And then, perhaps because I needed to constantly test the app, something else happened: I started using the app regularly.

That’s not to say I am done with OmniFocus, but I fell in love with Begin. (I am too biased so I will stop here…)

Begin is $0.99 and iOS 7 only. You don’t have to take my word for it, here is some of the press:

If you do nothing else, do me a favor and check out the site for Begin before you move on to the millions of other new apps launched today.

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tl;dr

The bookkeeper at my company used to (she is now retired) have this routine — it was something like this: Sit down at her desk with coffee in hand. Grab a stack of recycled paper bits that are about 2/3 the size of a full page of paper — all unlined — held together with […]