‘Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data’

Google is trying to encrypt all search traffic, which is fantastic news for users. Pamela Vaughan is outraged:

This means marketers won’t even be able to get keyword data for searches conducted by users who aren’t even signed in. (Cue marketers everywhere raising their fists in fits of rage.) 

Her entire post is a whine-fest over losing access to search keywords — WHAT’S A MARKETER TO DO! How can this world be so unfair that Google is seeking to protect its users in a way that hurts marketing activities? I guess all those SEO-experts have a job again.

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Article Details

Published
by Ben Brooks
1 minute to read.


tl;dr

Google is trying to encrypt all search traffic, which is fantastic news for users. Pamela Vaughan is outraged: This means marketers won’t even be able to get keyword data for searches conducted by users who aren’t even signed in. (Cue marketers everywhere raising their fists in fits of rage.)  Her entire post is a whine-fest […]