As of today, Kyle and I have decided to make Begin free. We are keeping the in-app purchase to support the app.
You can read more on the announcement post, but the biggest reason we made it free was to garner enough revenue to actively develop the app for the long term.
[Go check it out](https://itunes.apple.com/us/app/begin-your-daily-todo-list/id687455038?ls=1&mt=8), no reason not to now.