‘Scroll Hijacking’

Trent Walton: > Sites like Milwaukee Police News and Apple’s recent string of product 1-pagers are beautiful, but hijacking a user’s scroll rate for marketing purposes has to be one of my least favorite things in web design these days. This drives me crazy too. I thought my trackpad died when I visited the iPad…

Trent Walton:

> Sites like Milwaukee Police News and Apple’s recent string of product 1-pagers are beautiful, but hijacking a user’s scroll rate for marketing purposes has to be one of my least favorite things in web design these days.

This drives me crazy too. I thought my trackpad died when I visited the iPad Air page — when I realized it was working as designed I was more than annoyed.

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