‘Here Comes Boreas: The Weather Channel Brands Winter Storms’

Ian Crouch:
> What you call the looming storm threatening the East Coast this Thanksgiving week depends on where you get your weather news. If it comes from the several platforms of the Weather Channel, then you know that the storm has a name, Boreas (the Greek god of the cold north wind), and so are most likely referring to it accordingly. If you get your forecasts elsewhere, then you are probably using some variant of “that shitty storm” as you nervously eye your holiday travel plans.