‘How to Build an Audience in 743 Difficult Steps’

Really great post from Rian van der Merwe about growing a blog audience:

This is a story about deciding to take a route that avoids most of these traditional content marketing methods. It’s a story of how a struggling blog with an insignificant number of readers has become not only a source of great joy and expression for me, but also a source of non-insignificant income. This is definitely not a story about how to get to 1 million page views a month. It’s a story about how to make your page views count.

Getting traffic is pretty much a black art, tanking your traffic is easy though.1 I don’t agree with everything in this post (but the shoutout was all too kind), but what I do know is that people can tell when you don’t care. It simply isn’t interesting to read blog posts about topics the author doesn’t care about — if the author doesn’t care, why should you?

I think that is where larger, multi-author, sites get into trouble — it becomes more about “freshness” and less about writing about topics the writers are interested in. Watch out for that.


  1. Just add a paywall. 

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Article Details

Published
by Ben Brooks
1 minute to read.


tl;dr

Really great post from Rian van der Merwe about growing a blog audience: This is a story about deciding to take a route that avoids most of these traditional content marketing methods. It’s a story of how a struggling blog with an insignificant number of readers has become not only a source of great joy […]