Marcio Cyrillo:

Whatever the future of digital assistants may be, it’s clear that the service must be fully context-aware, super responsive, and most importantly, learn about you. If Apple doesn’t empower Siri with a true digital brain, the service will soon become a joke when compared to the significant improvements Google Now is achieving.

It’s hard to compete with Google on this level when Apple seems to be wanting to give users some privacy.

Posted by Ben Brooks