Marcio Cyrillo:

> Whatever the future of digital assistants may be, it’s clear that the service must be fully context-aware, super responsive, and most importantly, learn about you. If Apple doesn’t empower Siri with a true digital brain, the service will soon become a joke when compared to the significant improvements Google Now is achieving.

It’s hard to compete with Google on this level when Apple *seems* to be wanting to give users *some* privacy.