Forrest Wickman:

I, like everyone cool (or trying to be cool) in my high school, one-strapped all the way. It was a foundational tenet of cool—you might argue about what kind of music was cool, or what clothes, or what hairstyles, but it was a given that one-strapping was the only way to wear a backpack. Is one-strapping really not cool anymore? And if so, how could something once so cool become so not?

Absolutely fascinating look at pop culture in the US.

Posted by Ben Brooks