Ken Segall has the best take I’ve seen on Apple’s holiday ad:

> This ad is a holiday card from Cupertino. It lines up perfectly with the values Apple has communicated for years. It’s not about technology — it’s about quality of life.

I don’t think it is the world’s best ad, or even Apple’s best ad, I think it is a good ad — but let’s leave the hype at “good”.

Posted by Ben Brooks